Archive
Month: January 2026
What a Monthly Marketing Retainer Is (And When It Makes Sense)
A monthly marketing retainer is often misunderstood. It’s not about locking clients into unnecessary work or filling hours for the sake of it. When done well, a retainer is simply a way to provide consistent, flexible support over time. Retainers work best when marketing needs are ongoing rather than one-off. This might include regular website updates, campaign support, event preparation,.. Read more
How I Support Life Science Marketing Teams Without Overcomplicating Things
Life science marketing teams already operate in complex environments — long sales cycles, technical subject matter, regulatory considerations, and multiple internal stakeholders. In my experience, what most teams don’t need is more tools, more process, or more layers of approval. They need practical support that fits how they already work. My approach is intentionally simple: understand the goal, work within.. Read more