I design and manage email marketing campaigns that support business goals, promote events and announcements, and keep stakeholders and members informed. My work includes building targeted campaigns, aligning emails with CRM systems, and tracking engagement to ensure communications reach the right audiences at the right time.
In addition to campaign execution, I provide performance reporting and insights, helping organizations understand how their emails are performing and where opportunities exist to improve engagement. This approach ensures email marketing efforts are not only well-executed, but measurable and continuously optimized
End-to-end email campaign support — from defining objectives and messaging to building, testing, and launching campaigns. I focus on clarity, usability, and alignment with broader marketing goals to ensure emails are purposeful, timely, and effective
Targeted email communications to support events, launches, announcements, and key updates. This includes invitation emails, reminders, post-event follow-ups, and coordinated messaging to drive engagement and action.
Clear, consistent email communications designed for internal teams, partners, members, or stakeholders. Messaging is structured to be informative, easy to scan, and aligned with organizational tone and priorities.
Strategic segmentation to ensure the right messages reach the right audiences. This includes organizing lists, defining segments based on behavior or attributes, and aligning content to audience needs and intent.
Setup and management of automated email workflows to support lead nurturing, event follow-up, and ongoing engagement. I help configure automation and lead scoring logic that supports sales and marketing alignment without unnecessary complexity.
Email campaigns built to integrate seamlessly with CRM platforms such as Salesforce and Pardot. This ensures accurate data flow, proper tracking, and visibility for sales and marketing teams.
Monitoring and reporting on key email performance metrics such as opens, clicks, conversions, and engagement trends. Reporting is structured to be clear and actionable — not overwhelming.
Post-campaign analysis with practical recommendations to improve performance over time. This includes identifying trends, testing opportunities, and refining messaging, timing, and targeting for future campaigns.
