This project focused on creating a clean, approachable label system for a children’s omega-3 supplement—balancing regulatory clarity with warmth, playfulness, and shelf appeal. The goal was to make a health product feel trustworthy to parents while remaining friendly and engaging for kids.
Label Design
Beyond the core label design, this project explored how the brand could live across multiple touchpoints—from primary packaging to secondary formats and lifestyle imagery. The designs were developed to remain consistent and recognizable whether viewed as a single bottle, sample packaging, or in contextual, real-world environments.
By pairing clean label layouts with lifestyle-inspired visuals, the work demonstrates how thoughtful packaging design can extend beyond compliance and into brand storytelling—creating a product that feels both credible and inviting in everyday use.
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